THE CHALLENGE:
Bodegas Habla, located in Trujillo, Extremadura, one of Spain's most renowned wine cellars, had the desire to create a Food & Beverage space that was more than just a restaurant. They sought a place where visitors could enjoy wine tastings and participate in events related to the wine world.

 

THE PROPOSAL:
• Market research, trends, and positioning analysis
• Conceptualization of the space

 

THE OUTCOME:
Thanks to a comprehensive and accurate market analysis, we identify several appealing concepts for the future F&B space. A robust strategic plan is designed, taking into account the preferences and needs of the buyer personas. Additionally, detailed competitor assessments are conducted, and existing market trends are considered.
The outcome of the project provides Bodegas Habla with a clear and well-founded guide for creating the future F&B space. With this planning, the winery is well-positioned to develop a restaurant and tasting area that meets the expectations and desires of its customers, offering an exceptional gastronomic and wine experience.