CUPRA
THE CHALLENGE
Cupra, the dynamic and youthful brand of the Spanish car company Seat, embarked on the opening of a new brand space in Madrid, situated on the iconic Serrano avenue. This space, designed to be more than just a showroom, aimed to integrate art pieces, host various events, and include a F&B outlet. Our challenge was to assist Cupra in finding the right restaurant operator for this space.
THE PROPOSAL
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Market Study: We conducted a comprehensive market study to identify potential restaurant operators suitable for Cupra's brand space. This involved analyzing market trends, assessing the competitive landscape, and understanding consumer preferences in Madrid.
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Operator Pitch: Working closely with Cupra, we developed a compelling pitch for the project and approached potential restaurant operators. Our goal was to convey the unique value proposition of the brand space and attract operators who align with Cupra's vision.
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Space Optimization: Collaborating with architects and designers, we provided input to optimize the F&B operations and maximize the potential of the space for prospective operators. This included considerations for layout, functionality, and ambiance.
THE OUTCOME
Our efforts facilitated the successful selection of a restaurant operator for Cupra's brand space in Madrid. By leveraging our market insights and strategic approach, we helped identify a partner who resonated with Cupra's brand ethos and could contribute to the vibrant atmosphere of the space. Additionally, our input in optimizing the F&B operations and space layout ensured a seamless and engaging experience for visitors.