Thanks to a comprehensive and accurate market analysis, we identify several appealing concepts for the future F&B space. A robust strategic plan is designed, taking into account the preferences and needs of the buyer personas. Additionally, detailed competitor assessments are conducted, and existing market trends are considered.

The outcome of the project provides Bodegas Habla with a clear and well-founded guide for creating the future F&B space. With this planning, the winery is well-positioned to develop a restaurant and tasting area that meets the expectations and desires of its customers, offering an exceptional gastronomic and wine experience.