MELIÁ HOTELS
THE CHALLENGE
Melia Hotels International aimed to assess the potential of establishing a new hotel in Mexico City by gaining a comprehensive understanding of the local F&B landscape. We conducted a detailed market study across four key areas of the city, examining gastronomic trends, most relevant gastronomic hot spots, and the F&B offering in hotels.
THE PROPOSAL
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Market Study: We delved into the intricacies of Mexico City's F&B scene, analyzing consumer preferences, emerging culinary trends, and the competitive landscape in the designated areas.
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Financial Benchmarking: Through rigorous financial analysis, we benchmarked key performance indicators (KPIs) of restaurants in the target areas, including staff turnover rates, food costs, and capital expenditures.
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Strategic Insights: Our team provided Melia with actionable insights derived from the market study and financial benchmarking, empowering them to make informed decisions regarding potential hotel ventures in Mexico City.
THE OUTCOME
Our collaborative efforts enabled Melia Hotels International to gain valuable insights into the F&B landscape of Mexico City. Armed with a deeper understanding of market dynamics and performance metrics, Melia could strategically evaluate the feasibility of establishing a brand presence in the city.